Commsverse

Benefits

Here are some of the immediate benefits Just Attend brought to Commsverse

$60k

Saved in software costs over 4 events.

$45K

Saved in onsite badge printing and check-in over 4 events.

93.7%

Reduction in attendee technical support requests.

50%

Reduction in organizing staff required

About Commsverse

Commsverse is a tech conference held in the United Kingdom. Founded in 2019 by Mark Vale, its purpose is to enrich the knowledge of technology professionals working in the Microsoft Teams ecosystem.

The event is run annually in June at Mercedes-Benz World and attracts over 700 people, 50 exhibitors, and 70+ speakers delivering 65 seminars.

Mark Vale, founder of Just Attend, opening Commsverse

The problems faced by Commsverse

When founded, the organizer, Mark had no previous experience in event management. When taking on this challenge it soon became clear that in order for Commsverse to function, he would need event software.

Breaking down the needs for Commsverse, Mark realised he needed software that could fulfil many different tasks.

Doing what everyone would do in this situation, Mark researched event software online. He could find great software that could solve individual problems, such as Sessionize for call for content, RSVPify for ticket sales, Eventmobi for attendee mobile app and some other requirements.

Need for tooling from the start

Searched to find the ultimate event management platform to help with every part of organizing a conference. Couldn't find it.

Expensive subscriptions

Each platform had their own subscription, often with unused features which escalated software costs beyond budget.

Lack of integrations

Each app was very good at what they did but the lack of integration of data between platforms meant manual CSV exports and imports.

Poor attendee experience

Attendees would have to use separate systems to access agenda, tickets, and event information with different login identities.

How Commsverse solved their problems by creating Just Attend

Mark realized that he was going to have to spend $20,000 on event software plus onsite badge printing services, totalling $35,000 every year to run his event. But this investment wasn’t going to solve his problems, just create new ones that impacted the event experience for everyone.

Having not been able to find a single event platform that could solve all event organizing problems and give attendees, speakers, and exhibitors access to what they need, Mark decided to use the money he would’ve spent on several apps to build Just Attend.

The principle Mark set out from the start was there should never be a need for another event based software platform to fill gaps in event management. So the platform had to solve all problems well so that everyone can just attend the event they’re going to. And so the name Just Attend was born.

Event check-in stats by day timeline chart

Ticket sales and event registration

Just Attend allowed Mark to create custom registration fields that attendees had to fill out to provide detailed demographical information about the types of attendees coming to Commsverse.

The platform also allowed Mark to create custom tickets attendees could choose from including single or multi-day tickets.

Just Attend also enabled Commsverse to offer discounts using coupon codes and loyalty schemes based on previous attendances.

A huge benefit of using Just Attend was the Stripe integration that allowed Commsverse to receive 100% of their ticket revenue instantly and not have to wait until the end of their event or pay high commission rates.

"Event management platform interface showing ticket creation, attendee registration, and session scheduling features.

Call for content with automatic scheduling on approval

Just Attend enabled Commsverse to automatically schedule their call for content submission period and enabled anyone to register and submit their sessions to the event.

Commsverse could set seminar categories and durations the prospective speaker could submit into as well as include additional speakers within their submission.

Each submission could be reviewed by the organizers and an internal messaging system enabled the content reviewers to communicate with the speaker for clarifications.

The content reviewers could shortlist, decline, or approve content submissions and hold back decisions until an appropriate time.

Exhibitor self-service portal featuring staff registration and management tools.

Self-service exhibitor onboarding and management

Commsverse were able to categorize their exhibitors based on participation level which granted different benefits to exhibitors from the number of staff they can register, number of VIP tickets they are permitted to issue, and how many sessions they can submit.

Exhibitors were then listed in these categories and people from each exhibitor nominated to act as administrators of their account.

The exhibitor administrators could then log into Just Attend to add their logo, company about information, downloadable assets, register their event staff, and submit sessions if they were allowed.

Exhibitors now benefit from complete self-service, reducing the time of change and lessening the responsibility placed on Commsverse organizers.

rented badge printing solution for events

Onsite badge printing to self-manage attendee check-in

Outsourcing onsite badge printing and event check-in was estimated to cost Commsverse $15,000 per event for 700 people.

Using Just Attend’s registration kiosk software, Commsverse was able to purchase their own hardware and staff their check-in desks with their own volunteer staff.

The seamless, zero touch check-in process meant that attendees could scan their ticket and receive their printed badge onsite within 10-seconds.

Over 4 events, Commsverse has saved over $45,000 by not having to employ an external company to run their event badge printing solution.

Commsverse Changes The Event Platform Game With Just Attend